Joined up thinking

We recently went to a sustainability event in Dartington, where green minded individuals and companies met to talk about and spread good environmental practice.

One thing we found, was that although the company itself had a good solid sustainable foundation, when it came to telling everyone about it, the fell at the first hurdle.

We found that most hadn't thought about the paper they printed on, had gloss laminated their brochures, used 'their local printer' and certainly not even thought about the carbon impacts of their literature.

Inspirations, gave a little 5 minute talk on how we can address this and create a much deeper credibility with their customers, simply by addressing their literature in a joined up way - a bit like they would if they were gathering ingredients together to bake an eco-friendly cake!

What many people don't realise is that the printing industry is actually the 3rd largest polluter in the world! So keeping your printed material ecofriendly, is something very worthwhile!